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Cosmopolitan Ruralite

An identity for the Red Lion at East Chisenbury to reflect a growing customer base and younger demographic of cosmopolitan ruralites looking for authenticity and uniqueness in experience and flavour.

No surprise that the Red Lion is the most common name for a pub, there are over 800 across the country. The reasoning behind the name originates from the time of James I and VI of Scotland who came to the throne in 1603. Upon his accession, James ordered that the heraldic red lion of Scotland be displayed on all buildings of importance which included (naturally) public houses. This population of Red Lions is a problem when addressing a brand to create differentiation and standout as a unique offer beyond the sea of regularity… after all this is no ordinary ‘boozer’. The idea to champion East Chisenbury as a prominent element to the identity was to build this uniqueness as well as obviously highlighting the destination, as much from an experience as a literal locality.

With the figurative design of the identity we built on the historical rationale, but moved away from the typical heraldic rampant ‘attitude’, but instead with a celebration of James himself as the regal lionhead adorned in his regalia of state.

Local yet global, formal yet relaxed, traditional yet relevant, occasion yet everyday, exclusive yet accessible, aspirational yet grounded.

Meet James. Experience East Chisenbury.

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