A repositioning strategy developed to reach a softer, more feminine and brand conscious market. The brand identity incorporates a celebratory logotype partnered with an embossed thistle to reflect the brand’s Scottish heritage. The identity and design look and feel was applied across platforms to include packaging, exhibitions, product design and digital.

– British Printers of Distinction¬†–


This is a unique website which will require a more modern browser to work!

Please upgrade today!