National Identity

An impactful tricolour-led identity system for Gabon’s destination marketing campaign, ‘The Last Eden’.

With rainforest covering 89% of the land mass, Gabon is rich in biodiversity with significant areas of protected parkland acting as sanctuary for wildlife.

The country’s economic focus is to positively benefit from this enormous environmental asset via a responsible approach rather than exploiting it through deforestation and subsequent damage to the local ecosystems and global carbon levels.

Designed to engage with an international audience primarily establishing Gabon as a leading destination for ecotourism as well as showcasing the unique Gabonese culture and highlighting the economic wealth of opportunities across wider trade and investment.

The design provides flexibility for the client and associated ministeries to implement locally across applications, languages and audiences.