New flavours

WEB_Bread and Honey_Charlton Baker_01
WEB_Bread and Honey_Charlton Baker_02

In an otherwise vanilla sector we looked at adding personality and flavour to the existing Charlton Baker brand to position it as an approachable and confident leader within the marketplace.

Applying the brand we rationalised and developed the existing identity assets along with a structured grid to give clarity and consistency across documentation, guides and initial applications.

WEB_Bread and Honey_Charlton Baker_04

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